TO A WHOLE NEW WAY OF LIFE.
Marketing senior living requires an artful blend of the old and new. While digital marketing is rushing to the forefront with seniors being more active online, traditional events and direct mail continue to drive leads and sales. RJM has a history of supporting sales and residency staff with a variety of creative marketing initiatives. Through a combination of lead generation and lead cultivation activities, we build the community that drives your community.
EACH ONE OF THEM.
You don't just have one community, you have several of them. There are the residents that have already chosen you, the residents that are waiting on a priority list for an available floorplan, and those that haven't made the decision to move yet. We take a comprehensive approach to building each of these audiences using different techniques for each stage of the buying cycle. By building your community through effective messaging and brand, our goal is to reduce the attrition at each stage and allow your sales team to see greater success.
Just as your residents can't just be defined by their age, an effective marketing strategy can't be defined by just one execution. Results come from building upon the strengths of your community and messaging at each stage of their journey. Over the years, these have included a feature length documentary, a community newspaper, and a direct mail piece that smelled of flowers - along with our more traditional marketing techniques.