Search: Choosing Your Words (and Price) Carefully Part 2
August 14, 2005
Search Engine Marketing is supposed to be easy. The entire theory around the process is that the customer is already searching for your website and they only need a sign pointing them in the right direction. While the theory still holds true, the truth is that like any other marketing opportunity, it takes thought and strategy to make the effort worthwhile.
The Internet and Women are Changing the Face of Marketing
August 12, 2005
Marketing is a dynamic industry that is constantly changing as time moves forward. We're past the point of being limited to newspaper, radio and television as the primary outlets and the audience is somewhat different than we might perceive as well.