RJM's
Insights

After all is said and done, what do we know for sure? First, we know that it's rare, if not unheard of, for a business owner to say that their website isn't important to their business. Years ago it was established that to not be online was to miss out on opportunities that could elevate business sales to numbers beyond normal expectations. Second, we know that the average business is reaching thousands of people per month with their site. This in itself deserves congratulations for many business owners.

While certainly not the only solution, a commitment to marketing a business website will be one of the ways to reverse the trend of non-returning visitors. Building feedback loops into the site, where customers can easily subscribe to a secondary source of information, be that a newsletter or Facebook account, provides a way to bring a visitor back to your site. If these methods of marketing are not utilized, continue to expect that 75% of your visitors will only see your site once.

One of the great privileges that RjM has enjoyed over the years is to have built well over 200 websites for businesses of different sizes serving a variety of industries in many of the fifty states. This allows us to take a look at online trends at a macro level that many people will never be able to see. We can see where the trend lines are pointing, but often individual businesses have no way to compare themselves to their peer group. That's about to change.

RjM has finished the second in our series of surveys about our client’s websites. This survey, conducted over our current client base, examines how companies are using their websites in a grander marketing sense. As we consider how the website functions in a yearly marketing budget, knowing how you’re utilizing your website as a marketing piece allows us increase our value to you.

RJM recently sent out our first survey to current clients in order to pick their brains and gauge their perceptions of digital media—specifically websites. We wanted to know everything there is to know about how they see their website: what they use them for, how often they update their content, how often they update the graphics/layout, how long they think building a website should take, and so on.