RJM's
Insights

Are you Maximizing Your Current Customer Accounts?

Increased competition and new banking methods make customer acquisition harder than ever. Instead of struggling to acquire a new customer, try switching your focus from acquisition to expansion through cross-selling. Expanding the number of products and services that your current customers utilize allows you to increase deposits or revenue without incurring the costs needed to convince a new customer to switch banks. Cross-selling and customer retention is critical in getting ahead of the competition.

If the promise of technology has always been to make life easier, it has surely fulfilled its mission for the consumer, and left the small business owner and marketer behind to enjoy the aftermath. As the speed of both the progression and adaptation of technology continues to climb, consumers become more mobile, less attentive, and ultimately, less brand loyal.

And the business owner and marketing executive is left to try to adapt. Staying informed on all the options, and which ones make a difference, can sometimes feel like a new position in itself. 

RjM, a marketing agency based in Jackson, Michigan, was recently presented with 20 prestigious advertising awards at the 2016 Marketing Communications Agency Network (MCAN) annual ceremony held on January 21, 2017 in San Antonio, Texas. The awards were granted for marketing & advertising projects encompassing a variety of categories including radio, publication, print advertising, websites, mass transit, business-to-business and business-to-consumer campaigns.

It’s no secret that your customers’ habits have changed due to the convenience that technology now provides. Where people bank has evolved from the branch to the website to a mobile application, but are you still providing them with the same opportunities and services online that they would receive in a physical branch? We have created a guide for you to assess your digital assets.

"Hello everybody!"
"I’ve got it right here!"
"This is what will make everything better! You will really like the latest thing we’ve come up with!"
"Hello? Where is everybody?"
"I’ve got the next great thing but no one is listening?!"

Keywords, insightful recommendations,
We should of, we could of, we want to, we like to, we actually (end up) do.
Synergy
Connection
Engagement
Segment
Optimize
Strategize
Energize
Activate
Call to action
Push Pull
Viral Launch
Gorilla Marketing
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Too often we think of marketing as a once and done, unconnected activity. When our marketing choices were limited to direct mail, television, radio and print, this might have been the case. It was difficult to connect each media to the other through anything other than message and brand. Now the world has changed. Not only has technology allowed us to connect multiple media seamlessly, it also allows us to create messaging campaigns that combat our ever shortening attention spans.

From coast to coast, in almost every field, small business owners are looking save money where they can. While you may be thinking about slashing your marketing budget, cutting marketing efforts is not an option for anyone hoping to sustain and grow their small business.