Community Bankers of Michigan Announce New Partnership with RJM


Posted On February 25, 2020

The Community Bankers of Michigan (CBM) are excited to announce a new partnership for strategic marketing and development help with RJM, headquartered in Jackson, MI.

The new partnership will help CBM to improve upon the mission of ensuring that community banks have an equal voice and an equal place in the financial industry. As a core component of each community across Michigan, community banks play a vital role in the economy, and strengthening their resources is crucial to further economic development.

RJM will enhance CBM’s marketing by providing expert guidance in further developing their programs and enhancing their social media presence to improve communication between them and their partners.

“We are glad to partner with RJM to further develop our marketing and communication strategies to better serve our partners. Their expertise in building communities aligns perfectly with what our organization stands for. The partnership will be invaluable not only to CBM, but to each community bank in Michigan,” said Michael Tierney, president and CEO of CBM.

RJM has been a member of CBM for several years and is excited to deepen their relationship with the organization to better serve community banks throughout the state. They look forward to lending their expertise in building communities to CBM to strengthen their community of banks and associate members that play an essential role in Michigan’s financial industry.

“The opportunity to work closely with CBM in this capacity is an opportunity I could not say no to,” said Donovan Cronkhite, president of RJM. He continued, “CBM already has a strong community, and I look forward to further strengthening it to help each of their partners.”

About Community Bankers of Michigan

The Community Bankers of Michigan is a 250-member trade association serving community banks, and their financial services partners, throughout Michigan. With headquarters in East Lansing, Michigan, the Community Bankers of Michigan is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, professional education programs, and high-quality products and services. For more information visit  One Mission. Community Banks.

About RJM

Founded in 1980, RJM has provided advertising and marketing services to clients across the United States. While founded in the era of traditional media and print, they have expanded their services over the years to become a leader in the ever-changing digital world as well. Their clients primarily come from the community banking, K-12 schools, senior living, and tourism industries. RJM also serves a wide range of clients with digital solutions, from websites to SEO and digital marketing.