RJM's
Insights

2017 is well underway—but are your digital strategies? If you were living under a rock the past few years and don’t understand how important search rankings are—93% of online experiences begin with search. When it comes to SEO, not only are Google’s algorithm updates changing rapidly, but also customers’ usage and expectations. Usability has heavily influenced Google’s algorithm in the past year. Here are my top 3 SEO updates of 2016 influenced by consumer usability:

RjM, a marketing agency based in Jackson, Michigan, was recently presented with 20 prestigious advertising awards at the 2016 Marketing Communications Agency Network (MCAN) annual ceremony held on January 21, 2017 in San Antonio, Texas. The awards were granted for marketing & advertising projects encompassing a variety of categories including radio, publication, print advertising, websites, mass transit, business-to-business and business-to-consumer campaigns.

It’s no secret that your customers’ habits have changed due to the convenience that technology now provides. Where people bank has evolved from the branch to the website to a mobile application, but are you still providing them with the same opportunities and services online that they would receive in a physical branch? We have created a guide for you to assess your digital assets.

There are dozens of financial apps but Venmo has proved it is here to stay. According to their website, the financial app had $1.6 billion dollars of transactions in the first quarter of 2016. It is no secret that the dynamic of banks’ relationships with their customer has significantly increased online. Venmo’s dominance with millenials is increasing the incline of the steady downfall of their relationships financial institutions.

Why Current Events Need To Be Part of Your Brand’s Content Mix

We live in a time where brands can be connected and engaging with consumers, in real time, at any time thanks to social media. It is important to remember that on digital platforms, consumers can engage with your brand at their convenience. It’s a fingertip away and (again for emphasis) on their time. With this in mind, your content needs to accommodate the consumer. Pretty generic advice, huh? It’s not that simple. 

RjM announced today that Katelyn Chrisinske joined RjM to serve as Content Creation Specialist. As Content Creation Specialist, Katelyn will conceptualize and implement content marketing campaigns across a variety of digital and traditional media.

"The bigger the better" isn't always true. My internship at RjM is living proof of why.

Internships are more than another line to add on your resume - it's about experience. Never heard of that one before, right? On a serious note, you need to make sure you're getting an authentic and useful experience. I mean, I'm spending 40+ hours in an office while most people my age are traveling and boozing through their summer. I chose to learn and get ahead, therefore, I want to get the most out of it. I don't regret my decision because of the staff and environment at RjM. I'm not completely discouraging internships at large companies; I think that any internship you are still gaining some sort of experience. However, I believe small companies can give interns more out of their experience. Here are my top three reasons.

Once upon a time I slept until noon. Then I started interning at RjM. The end.

...well there's a lot more to the story, but this is just the beginning of my internship here at RjM. It all started when my alarm went off at 6:50 am and it finally sank in that today was the day that I started "adulting". The start of my very first internship had me feeling very anxious in the best way possible.

RjM announced today that Mike Ambs rejoined RjM to serve as Director of Accounts. As Director of Accounts, Mr. Ambs will manage all client communication and annual planning.

RjM, a marketing agency based in Jackson, Mich., was recently presented with 15 prestigious advertising awards at the 2014 Marketing Communications Agency Network (MCAN) annual ceremony held on January 17, 2015 in St. Augustine, Florida. The awards were granted for marketing & advertising projects encompassing a variety of categories including radio, publications, print ads, websites, interactive campaigns, out-of-home campaigns and business-to-consumer campaigns.