RJM's
Insights

Bad Ideas Don’t Exist

August 29, 2013

At some point in time, there was a person who thought that strapping themselves inside of a metal tube filled with thousands of gallons of highly flammable material was a good idea, and lighting a match to the entire thing would be a great idea. It's assured that the idea caused many an eyebrow to be raised when first announced. Then we went to the moon, and it wasn't such a bad idea.

Read more on brainstorming

Are you a cow?

June 26, 2013

Recently, one of the media networks sent out an announcement that described consumers as “cows;” and branding is all about putting your name on the “cows” to claim them as your own - that doesn’t seem very nice!

Read more if you're not a cow

A logo never sold a ticket

May 14, 2013

Spring has sprung and the fun and sun of summer is undeniably approaching. That, of course, means Michigan International Speedway and our community can look forward to welcoming tens of thousands of guests. Many of our guests at the track will have spent weeks, if not months, planning for their visit while others may have made a more spontaneous decision. A number of our guests have visited previously and others are visiting for their first time. In either circumstance, we are going to introduce and reinforce our brand, our true brand.

Read more on how a logo never sold a ticket

Where is my audience?

April 15, 2013

"Hello everybody!"
"I’ve got it right here!"
"This is what will make everything better! You will really like the latest thing we’ve come up with!"
"Hello? Where is everybody?"
"I’ve got the next great thing but no one is listening?!"

Read more on target audiences

Blog Blog Blog Bloggy Bloggy Blog

April 1, 2013

Keywords, insightful recommendations,
We should of, we could of, we want to, we like to, we actually (end up) do.
Synergy
Connection
Engagement
Segment
Optimize
Strategize
Energize
Activate
Call to action
Push Pull
Viral Launch
Gorilla Marketing
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Read more on making meaningful impact

Donovan Cronkhite Named Partner and Promoted to COO of RjM

March 8, 2013

Donovan Cronkhite, a ten year veteran of RjM, has been named partner and promoted to Chief Operating Officer, CEO Robert Michaels announced today.

Read more on Donovan Cronkhite

The Forgotten Social Networks

February 26, 2013

Over the Christmas break, I happened to be in Detroit with family enjoying the last days of the Walter P. Chrysler Museum. Shortly after we left, the inevitable discussion of where to eat came up. So I did what every good American now does and grabbed my cell phone. But I didn't fire up Facebook. Or Twitter. I started tapping icons for many social media outlets that many businesses don't even consider.

Read More About The Forgotten Social Networks

RjM Honored as Best Business-to-Business Agency for 2nd Consecutive Year

February 20, 2013

For the second year in a row, RjM, a marketing agency based in Jackson, Mich., was recently presented with the prestigious award for Overall Excellence in Business to Business Advertising at the 2013 Marketing Communications Agency Network (MCAN) awards ceremony. This was the culmination of winning Gold, Silver and Bronze awards in over sixty percent of all categories honoring excellence in advertising, marketing and business.

Read more on the MANNY Awards

The Grand Finale

November 26, 2012

After all is said and done, what do we know for sure? First, we know that it's rare, if not unheard of, for a business owner to say that their website isn't important to their business. Years ago it was established that to not be online was to miss out on opportunities that could elevate business sales to numbers beyond normal expectations. Second, we know that the average business is reaching thousands of people per month with their site. This in itself deserves congratulations for many business owners.

Read more on the conclusion of our website study

What the Numbers Tell Us

November 19, 2012

While certainly not the only solution, a commitment to marketing a business website will be one of the ways to reverse the trend of non-returning visitors. Building feedback loops into the site, where customers can easily subscribe to a secondary source of information, be that a newsletter or Facebook account, provides a way to bring a visitor back to your site. If these methods of marketing are not utilized, continue to expect that 75% of your visitors will only see your site once.

Read more on what website analytics teach us

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