Bad Ideas Don’t Exist
August 29, 2013
At some point in time, there was a person who thought that strapping themselves inside of a metal tube filled with thousands of gallons of highly flammable material was a good idea, and lighting a match to the entire thing would be a great idea. It's assured that the idea caused many an eyebrow to be raised when first announced. Then we went to the moon, and it wasn't such a bad idea.
Are you a cow?
June 26, 2013
Recently, one of the media networks sent out an announcement that described consumers as “cows;” and branding is all about putting your name on the “cows” to claim them as your own - that doesn’t seem very nice!
A logo never sold a ticket
May 14, 2013
Spring has sprung and the fun and sun of summer is undeniably approaching. That, of course, means Michigan International Speedway and our community can look forward to welcoming tens of thousands of guests. Many of our guests at the track will have spent weeks, if not months, planning for their visit while others may have made a more spontaneous decision. A number of our guests have visited previously and others are visiting for their first time. In either circumstance, we are going to introduce and reinforce our brand, our true brand.
Where is my audience?
April 15, 2013
"I’ve got it right here!"
"This is what will make everything better! You will really like the latest thing we’ve come up with!"
"Hello? Where is everybody?"
"I’ve got the next great thing but no one is listening?!"
Blog Blog Blog Bloggy Bloggy Blog
April 1, 2013
Keywords, insightful recommendations,
We should of, we could of, we want to, we like to, we actually (end up) do.
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Donovan Cronkhite Named Partner and Promoted to COO of RjM
March 8, 2013
Donovan Cronkhite, a ten year veteran of RjM, has been named partner and promoted to Chief Operating Officer, CEO Robert Michaels announced today.
The Forgotten Social Networks
February 26, 2013
Over the Christmas break, I happened to be in Detroit with family enjoying the last days of the Walter P. Chrysler Museum. Shortly after we left, the inevitable discussion of where to eat came up. So I did what every good American now does and grabbed my cell phone. But I didn't fire up Facebook. Or Twitter. I started tapping icons for many social media outlets that many businesses don't even consider.
RjM Honored as Best Business-to-Business Agency for 2nd Consecutive Year
February 20, 2013
For the second year in a row, RjM, a marketing agency based in Jackson, Mich., was recently presented with the prestigious award for Overall Excellence in Business to Business Advertising at the 2013 Marketing Communications Agency Network (MCAN) awards ceremony. This was the culmination of winning Gold, Silver and Bronze awards in over sixty percent of all categories honoring excellence in advertising, marketing and business.
The Grand Finale
November 26, 2012
After all is said and done, what do we know for sure? First, we know that it's rare, if not unheard of, for a business owner to say that their website isn't important to their business. Years ago it was established that to not be online was to miss out on opportunities that could elevate business sales to numbers beyond normal expectations. Second, we know that the average business is reaching thousands of people per month with their site. This in itself deserves congratulations for many business owners.
What the Numbers Tell Us
November 19, 2012
While certainly not the only solution, a commitment to marketing a business website will be one of the ways to reverse the trend of non-returning visitors. Building feedback loops into the site, where customers can easily subscribe to a secondary source of information, be that a newsletter or Facebook account, provides a way to bring a visitor back to your site. If these methods of marketing are not utilized, continue to expect that 75% of your visitors will only see your site once.